Our Culture

Koidra employees live and breathe these core principles. They are our compass pointing us in the right direction, and should be consulted for every decision. We apply them every day, in every situation.


Koiers are open and honest with each other, with our clients, and with ourselves. We use this culture of transparency to improve when things go wrong and to reinforce when things go right. Koiers come together and support each other when a roadblock or challenge arises; we can’t give or receive that support if challenges are hidden or covered up.


At Koidra, we believe in ownership and taking personal responsibility for the success of our projects, teams, and the company as a whole. Our approach to ownership transcends job descriptions and departmental boundaries, as we understand that true ownership requires us to take an all-hands-on-deck approach to our work.

As owners, we strive to leave everything we touch better than how we found it. This means managing all dependencies and taking full responsibility for our actions and decisions, without making excuses or passing the buck. We reject the notion of “that’s not my job” and recognize that being a member of a team means not only working on one’s assigned tasks, but also supporting the success of all team members.

Understand Customers and Work Backwards

At Koidra, we put the customer at the forefront of everything we do. Whether they’re external clients or internal stakeholders, our approach is to always work backwards from their needs and expectations. By putting the customer at the center of our attention, we strive to understand their pain points, motivations, and priorities. This allows us to create solutions that truly make a difference in their lives and earn their trust.

Iterate and Launch

At Koidra, we believe that the key to effective problem-solving lies in taking a simple approach and launching the solution, followed by a continuous process of improvement in subsequent iterations. We recognize that excellence is not achieved through a single effort, but is instead the result of persistent refinement over time.

Bias for Action

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking. Often, people get caught up in “analysis paralysis,” meaning that they spend too much time planning and do not take action quickly enough. Koiers do not always need to be 100% sure to make a decision. When we are 80% certain and have a strong business judgment, it is better to decide now with limited information rather than wait another nine months.

Disagree and Commit

Koiers are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Koiers do not compromise for the sake of social cohesion. It is their moral code to point out what they truly feel is the best path forward, and why they think so.

Koiers also know this course of debate must be swift because action must be taken. Once the decision is named they must fully commit, even if they are still in disagreement. Progress will come from trust in our coworkers’ opinions, a united front, and consistent forward movement.

Don’t Repeat Yourself (DRY)

DRY is a powerful principle in business, although it originates from programming. Koiers push relentlessly toward automation. They are obsessed with learning and doing new things everyday. They do so by automating the repetitive processes or information as much as possible.

Embrace Learning and Growth

At Koidra, we embrace a growth mindset, recognizing that our abilities and potential are not set in stone. We view challenges as opportunities for growth and learning, and embrace discomfort as a natural part of this process. Rather than fearing failure, we see it as a valuable lesson that propels us to greater heights.

This growth mindset is deeply intertwined with our principles of taking action, starting simple, and continuously improving. We believe that by continuously pushing ourselves and embracing the learning process, we can continuously develop our skills and reach new levels of excellence.

Our Culture - Koidra