Sales Director

Sales Director


About Koidra: leading industrial intelligent automation

🚀 Launched by an ex-Microsoft researcher and powered by top VCs, Koidra is revolutionizing the world of industrial automation with its cutting-edge AIoT technology.

💡 Our mission is to transform high-impact industries by enabling companies to meet their sustainability and production goals through AIoT-powered intelligent automation.

💻 With a unique blend of machine learning, physical science, and industrial automation expertise, Koidra is breaking through traditional barriers and empowering companies to make better, more efficient decisions in real-time.

🏆 Our innovative solutions have already earned us global recognition, including awards and research grants, and we're just getting started.


Find out more about Koidra and its game-changing technology by visiting our About Us page.

The role

We are seeking a talented Sales Director - North America, who will be responsible for leading the company's sales and go-to-market strategies and operations in the U.S. and Canada to achieve revenue growth targets. The preferred candidate is a high-performing business developer with a proven track record of B2B sales experience in Industrial Controls and/or Agriculture. This is a highly visible leadership role reporting to the CEO.

Key Responsibilities

👉 Work with the leadership team to shape and implement the Sales OKRs.

👉 Develop and execute strategic plan to achieve sales targets and expand our customer base in North America region.

👉 Create customer-focused solutions to win high-value contracts and business.

👉 Identify, evaluate, and build strategic partnerships with customers, distributors, and others.

👉 Help guide product strategy, product development and marketing decisions to drive and maximize company revenues.


✅ At least 5 years of experience in Industrial Controls and/or Agriculture, preferably with experience in operations, industrial automation, industrial IoT or a related field.

✅ A track record of selling and deploying digital transformation solutions to enterprises and you know how to do it scalably. You are systematic and comprehensive on how you think about the sales process.

✅ Have an entrepreneurial spirit, strong ownership and customer obsession. You are willing to do groundwork, work in a fast-paced environment, and deliver the results.

✅ Excellent leadership, organizational, analytical, interpersonal, and communication skills

✅ You find our culture matches your personality and vice versa


✅ Competitive compensation in a fast-growing startup

✅ Health insurance

✅ Access to cutting-edge technology and tools

✅ Collaborative and inclusive work environment

Our global thought leadership

1️⃣ Koidra has won the autonomous greenhouse challenges, back to back. Each time, we outperformed the reference expert growers, who outperformed every other team.

Check out this article about our back-to-back AGC winnings on GeekWire.

2️⃣ Koidra is the only startup in its category that has received U.S. federal as well as Canadian provincial research grants, collaborating with the top scientists for Controlled Environment Agriculture in North America.

Succes Stories


Succes Stories

Invited Talks

Expert articles